7:39 AM

Building Content-Rich Sites

First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.”

why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.

And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.

The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first time to check it out and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.

Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.

The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.